|About the Book|
How to Track and Test Your Online Business SuccessJoan MullallyEvelyn TrimbornTracking and testing are two of the most important practices you should cultivate if you decide to build a business online. If you are not tracking and testing regularly,MoreHow to Track and Test Your Online Business SuccessJoan MullallyEvelyn TrimbornTracking and testing are two of the most important practices you should cultivate if you decide to build a business online. If you are not tracking and testing regularly, you are more than likely losing a lot of revenue that your business could definitely use to expand and grow.There are several reasons why tracking and testing are so crucial to your Internet business, and the good news is that it is not that difficult to get started. In this guide, the authors take you through tracking and testing: what tracking is, how to track your websites metrics, what metrics are important, and tracking best practices.They then outline testing: the two main types of testing, what to test, how to test, and the best tools to use to track and test, in order to improve your lead generation and boost sales online. You will get hands-on information on how to test and follow through for both your website and your email marketing efforts.You will learn how to craft winning landing pages to increase conversions, which will mean an increase in profits for your business, whether you are selling a product or service yourself, or working as an affiliate marketer. You will learn how to create and track the success of powerful sales funnels that convert browsers into buyers, for increased online business success.===TABLE OF CONTENTSINTRODUCTIONCHAPTER 1: WHAT TRACKING IS, AND WHY ITS IMPORTANTCHAPTER 2: TRACKING: YOUR CUSTOMER MAY NOT BE WHO YOU THINK THEY ARECHAPTER 3: TRACKING OPT-IN RATES AT YOUR WEBSITECHAPTER 4: WHAT SPLIT TESTING IS AND WHY IT IS IMPORTANTCONCLUSION: GETTING STARTED WITH TESTING AND TRACKINGAPPENDIX 1: ESSENTIALS FOR SETTING UP GOOGLE ANALYTICSAPPENDIX 2: ESSENTIAL ELEMENTS FOR A GREAT LANDING PAGEAPPENDIX 3: TRACKING AND TESTINGFREE BOOK AND NEWSLETTER OFFER===Word Count = 13,979Page Count=45 8 x 11 pagesABOUT THE AUTHORSJoan Mullally is one of the principle marketing strategiests and consultants at Accent Marketing Group, Inc. and chief editor of their popular marketing blog. Evelyn Trimborn is a frequent contributor to the blog also, at AccentMarketingGroupInc.com.