Home » Chinas New Culture of Cool: Understanding the Worlds Fastest-Growing Market, Adobe Reader by Cynthia Chan
Chinas New Culture of Cool: Understanding the Worlds Fastest-Growing Market, Adobe Reader Cynthia Chan

Chinas New Culture of Cool: Understanding the Worlds Fastest-Growing Market, Adobe Reader

Cynthia Chan

Published August 18th 2006
ISBN : 9780132798143
ebook
151 pages
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 About the Book 

When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however,MoreWhen China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences--especially its urban youth.Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the worlds fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle--food, style, home life, and mobility--they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.